Press Release: Denim Days at SM

By Friday, September 18, 2015 ,

Great news for all denim lovers out there! Denim is looking hotter than ever with trends changing the way we think about jeans and jackets.

Crisp White. A printed Denim Dress worn with a white jacket has a fresh appeal.
From high street slim-fit flares to Alexa Chung's collection for AG Jeans, and Yves Saint Laurent's festival ready thigh-high skimming shorts, there's just so much to offer this season! On the catwalks, Stella MacCartney played it cool with retro-wash dresses, Isabael Marant Etoile caught our eye with mid-wash style, and Burberry's feather-lined denim jacket has been the trophy of the trend.

At GTW by SM, denim receives a style overhaul this season in every incarnation possible - think dresses, dungarees, jackets, tunics, shoes, and skirts. That's denim heaven for everyone, not just the jeans-loving folks like me!

You can mix styles and play with colors to give denim a whole new attitude. Skinny, slouchy,d ark wash or faded - whatever way you like to wear denim, GTW by SM has got it:

1. Bohemian. Pair your all-time favorite denim jacket with a floral dress or printed skirt, and you're music festival ready.

Denim + Prints. A hooded denim jacket paired with a printed skirt.
Denim + Florals. A denim jacket paired with a floral printed dress mixes the fun and the feminine. 
2. Double Denim. Celebrities like Alexa Chung have been seen wearing two pieces of denim at the same time. A light blue denim top paired with navy skinny jeans will make you look effortlessly cool.

The Double- Denim. Feel good and look good in the season’s latest trend.
Denim + Denim. A sleeveless top worn with skinny jeans.
Denim +. Do denim with other pieces - lace skirts, floral printed girly dresses, blazers, and whites give denim a fresh new look.

Denim + Lace mixes the fun and the feminine.
Distressed Luxe. A blazer worn with distressed jeans brings a look that is at once polished and the edgy.
Denim Dressing. A Girly Dress Paired with a Denim Vest. 
Denim One. Be one and done in coveralls and rompers that celebrate all that is you and fun.

Be one and done with this denim romper worn with a white top. 
Rompers rock and so much more when made of denim.   

The fun and fab GTW by SM denim collection is available a The SM Store. Styles may vary per store.

*** All photos in this post were shot at Satchmi, SM Mega Fashion Hall.

Photography by: Raymond Celestino
Hair and Makeup: Sasha Tagud
Location: Satchmi, 4/L, SM Mega Fashion Hall

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