Press Release: Denim Days at SM

Friday, September 18, 2015
Great news for all denim lovers out there! Denim is looking hotter than ever with trends changing the way we think about jeans and jackets.

Crisp White. A printed Denim Dress worn with a white jacket has a fresh appeal.
From high street slim-fit flares to Alexa Chung's collection for AG Jeans, and Yves Saint Laurent's festival ready thigh-high skimming shorts, there's just so much to offer this season! On the catwalks, Stella MacCartney played it cool with retro-wash dresses, Isabael Marant Etoile caught our eye with mid-wash style, and Burberry's feather-lined denim jacket has been the trophy of the trend.

At GTW by SM, denim receives a style overhaul this season in every incarnation possible - think dresses, dungarees, jackets, tunics, shoes, and skirts. That's denim heaven for everyone, not just the jeans-loving folks like me!

You can mix styles and play with colors to give denim a whole new attitude. Skinny, slouchy,d ark wash or faded - whatever way you like to wear denim, GTW by SM has got it:

1. Bohemian. Pair your all-time favorite denim jacket with a floral dress or printed skirt, and you're music festival ready.

Denim + Prints. A hooded denim jacket paired with a printed skirt.
Denim + Florals. A denim jacket paired with a floral printed dress mixes the fun and the feminine. 
2. Double Denim. Celebrities like Alexa Chung have been seen wearing two pieces of denim at the same time. A light blue denim top paired with navy skinny jeans will make you look effortlessly cool.

The Double- Denim. Feel good and look good in the season’s latest trend.
Denim + Denim. A sleeveless top worn with skinny jeans.
Denim +. Do denim with other pieces - lace skirts, floral printed girly dresses, blazers, and whites give denim a fresh new look.

Denim + Lace mixes the fun and the feminine.
Distressed Luxe. A blazer worn with distressed jeans brings a look that is at once polished and the edgy.
Denim Dressing. A Girly Dress Paired with a Denim Vest. 
Denim One. Be one and done in coveralls and rompers that celebrate all that is you and fun.

Be one and done with this denim romper worn with a white top. 
Rompers rock and so much more when made of denim.   

The fun and fab GTW by SM denim collection is available a The SM Store. Styles may vary per store.

*** All photos in this post were shot at Satchmi, SM Mega Fashion Hall.

Photography by: Raymond Celestino
Hair and Makeup: Sasha Tagud
Location: Satchmi, 4/L, SM Mega Fashion Hall

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